Speaking Up in A Pandemic

We’re in the middle of one of the greatest influence challenges of our day. Medical science can’t yet solve our global problem. All we have to rely on is human behaviour for now. So, success in the next several months will not actually hinge on masks and sanitizer, rather, it will be getting people to use these simple measures, every time, for however long it takes. And frankly, that won’t happen unless those who see someone drop the ball speak up and remind them.

Why do we fail to speak up?

Some of the reasons you told us include:

I don’t feel it is my place to tell others how to behave or act (33 percent)

I don’t know how to speak up in a way that won’t feel offensive (33 percent)

I worry that speaking up won’t do any good anyway (31 percent)

I don’t feel I am an authority on the matter (29 percent)

I am unsure on exactly what to say (28 percent)

So two things are clear:

First, we know that a few simple behaviours are the key to saving lives for the foreseeable future. For example, research shows that if employees wash their hands five times during a work shift, transmission risk is reduced by as much as 45%. Even more promising, a review of multiple studies concludes that if just two-thirds of us wore even marginally effective masks consistently, the epidemic could be stopped.

And second, we know that the only way we can create strong social norms for safe behaviour is if people remind those who lapse.

So, what does that mean for you and for me? It means that when we observe people disregarding the rules that will keep us all safe—not to mention move economies and businesses toward recovery—then it’s our job to speak up. It’s all of our jobs to speak up. End of story.

Here are three things to remember when it’s time to speak up and save lives.

  1. It’s Kind to Remind. Your motive for speaking up is a better predictor of others’ response than you might think. If you are speaking up in an attempt to belittle, punish, or control, others will pick up on it and respond in kind. The key to mustering the courage to speak up is to remind yourself, “It’s kind to remind.” When your motivation is kindness, your words feel different. So, next time you’re worried about speaking up, repeat this phrase: “It’s kind to remind,” then open your mouth and save a life. And when your mouth opens, a great word to begin with is “Please.”
  2. Gratitude Not Attitude. One of the best ways to help us establish a norm of polite reminders in the world, is to offer an example of a polite response when you are reminded. For example, our research in hospitals shows that when a doctor says “Thank you” after being reminded to wash her hands, the nervous nurse who reminded her is significantly more likely to offer a reminder the next time he sees a lapse. Any time someone reminds you to do something safe, look them right in the eye and say the magic word: Thank you! A quick, sincere thank you makes the tension they felt before speaking up disappear. And it disabuses all who see it of their fear of offering similar admonitions. So remember, It’s kind to remind. And when someone does, give them gratitude not attitude!
  3. Speak Up and Let Go. When you’re in an awkward moment writhing with uncertainty about whether or not to remind someone to be safe, I’ve found it helpful to do two things: Speak up and Let go. First, speak up. Don’t overthink it. Don’t amplify your own misery by imagining all of the horrible things that might happen if you open your mouth. Hardwire it. Make it automatic. Have a ready phrase at hand—something clever, catchy, and brilliant like: “We’ve been asked to have only five in the conference room.”

Then, let go. Don’t hand your self-worth over to the other person. Let them have their own reaction. Usually what dresses up like resentment in others is actually embarrassment. And that is theirs to work through. It’s not a comment on your dignity unless you make it one. Break off eye contact. Don’t make it a standoff. Take a breath. Congratulate yourself for doing the right thing. Then let it go!

While COVID-19 has amplified the intensity and seriousness of our social interactions, we built our business on research that shows it’s possible to achieve dialogue in crucial moments. And when you do, results follow. These skills are timeless, but they are also needed now, more than ever. And still, we acknowledge that finding the right words, isn’t always easy.

To help you, we created a video series that shares tips and scripts specific to crucial moments we all face right now—tips that are built on the skills and principles taught in our bestselling book and training course Crucial Conversations. In just a minute or two, we’ll answer that age-old question, “But, how do I say that?” and give you the confidence AND words you’ll need to speak up when it matters most. We hope you’ll enjoy it and share it with others who are feeling just as concerned as you.

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