Communication isn’t just a skill. It’s an essential element of success in business and life. It’s a key to help projects move forward smoothly and successfully and keeps relationships both natural and fulfilling. Bottom line: teams and organisations lacking consistent and candid communication will struggle.
You understand the role communication plays in a healthy and successful team, what can you do to convince others?
Here are five tips to get your team on board.
1. Amplify It
If communication has never been valued or practiced by your team, it most likely leads to many dropped balls, mistakes, and at a minimum, avoidable frustrations. Find one or two examples of these failures you can appropriately amplify to demonstrate the consequences people experience as a result of the teams’ misgivings.
For example, when I failed to communicate important details of a marketing campaign to our sales team, our client advisors were caught off guard by clients coming to them with promotion details they weren’t privy to. This made my colleagues look bad in front of their clients and had potential to compromise our clients’ trust in our brand. It’s not a good outcome and one that could have easily been avoided had I taken my communication assignment more seriously. Aware of the consequences, you can be sure I won’t drop the ball again.
Amplifying the natural consequences of mistakes caused by a lack of communication is an important tool to influencing your team’s behaviour in the future. People may not be hurting themselves when they fail to communicate, but if they understand they are hurting others, they’re more likely to see the value of and need for consistent communication. And they’ll be more likely to want to change their behaviour to avoid future consequences.
2. Standardise It
The meaning of effective communication is the result of sending the right message to the right audience through the right medium. If any part of the formula is missing, your communication will fall flat or fail all together.
Decide as a team what mediums will work best to create consistent communication. What tools are team members currently using to share information, especially in the recent shift to a virtual workplace? Do people prefer email? A video call? A messaging tool like Slack or Teams? Or would face-to-face communication work best? Don’t make communication a difficult or burdensome task. Make it a natural extension of how people already do work.
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And if your goal is to communicate cross-functionally, do the same with other teams. Ask how you can best communicate with them. I’ve learned our sales team, for example, prefers to hear new information in person followed by an email recap. That way they can ask questions in the moment and also have something documented for future reference. And the reason I know this is because I asked, so start asking.
3. Normalise It
Don’t underestimate the influence of your leaders in setting norms and standards for the team. Enlist team leaders to up their communication game. If they need convincing, refer to the tip on amplification. Ask leaders to be consistent in both their medium (email, in-person updates, Slack communication, etc.) and their frequency (daily, weekly, following key meetings, etc.). People will practice what they see preached.
4. Formalise It
When communication isn’t happening naturally, you’ll need to force it. Simply schedule time with your team with the express goal of reporting on important happenings, project updates, etc. Some teams hold a long-format weekly meeting while others find more success with a short daily standing check-in. There is no magic formula for this meeting—create an agenda that will work best for your goals. The magic is in actually prioritising this communication by putting it on people’s calendars. What you make time for, you do. So, schedule it.
5. Assign It
Communication can’t happen without a messenger or a medium. So be deliberate in assigning both. As you conclude your meetings, assign someone to share the information to others. At VitalSmarts, we use the following phrase: “Who has the C?” The C stands for communication and asking the question of “Who has the C?” causes those in attendance to decide what should be shared with others and who will be responsible for sharing that information to them. When this one question becomes a habit, information will flow easily and strategically.
These are a just a few ideas that can help you create more consistent communication within your team and across departments. It’s a worthy goal—one that can change the trajectory of your team’s success.
