Privacy Policy

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Welcome to Crucial Dimensions (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. We collect, hold, use, and disclose personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This Privacy Policy explains how we handle your information when you visit our website www.crucialdimensions.com.au (“Site”).

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By accessing or using our Site, you signify that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree, please do not access or use our Site.

1. Information We Collect
   1. Personal Information
      1. Contact Details: Such as your name, email address, phone number, or mailing address if you fill out a form or otherwise contact us.
      2. Account Information: If you create an account on our Site, we may collect login credentials and other profile details you provide.
      3. Communications: Any information you provide when you contact us (e.g., questions, feedback, or testimonials).
   2. Non-Personal Information
      1. Usage Data: Information about how you interact with our Site, including the pages you visit, the links you click, the time you spend on each page, and other actions you take within the Site.
      2. Device Information: Information about the device you use to access the Site, such as the IP address, browser type, operating system, device model, and unique device identifiers.
      3. Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Site.
2. Use of Cookies and Other Tracking Technologies

We use both first-party and third-party cookies, beacons, and similar tracking technologies to:

• Remember your preferences and settings.
• Understand usage patterns and improve our Site’s performance.
• Collect data about Site traffic and user interactions to offer a better user experience.
• Track conversions and perform analytics.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you choose to disable cookies, some parts of our Site may not function properly.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain Our Services: Ensure our Site functions correctly and that we deliver the services or information you request.
• To Improve Our Site: Analyse how users interact with our Site to enhance performance, features, and user experience.
• To Communicate With You: Respond to your inquiries, provide customer support, and send you relevant updates or promotional materials (where permitted by law).
• To Personalise Your Experience: Show you content and advertising tailored to your interests.
• To Ensure Security: Detect, investigate, and prevent fraudulent transactions or unauthorised access.
• To Comply With Legal Obligations: As required by applicable laws and regulations, including the Privacy Act 1988 (Cth).

4. Microsoft Clarity and Microsoft Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. Disclosure of Your Information

We may share information we collect with:

• Service Providers: Third-party vendors who help us operate our business (e.g., analytics providers, email service providers, advertising networks).
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: Where we believe it is necessary to comply with applicable law (including the Privacy Act 1988 (Cth) and the APPs), respond to valid legal process, or to protect our rights and property (including for the purposes of fraud prevention and credit risk reduction).

We do not sell, trade, or rent your personal information to third parties for direct marketing purposes.

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Retention of Your Information

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with our legal obligations, resolve disputes, and enforce our agreements, consistent with the Privacy Act 1988 (Cth) and the APPs.

8. International Data Transfers

Depending on the location of our service providers, your information may be transferred to and processed in countries outside of Australia. These countries may have different data protection laws than your jurisdiction. In such cases, we take steps to ensure that your personal information receives an adequate level of protection.

9. Children’s Privacy

Our Site is not directed to children under the age of 13 (or equivalent minimum age depending on jurisdiction), and we do not knowingly collect personal information from children. If you believe we have collected personal information from a child without appropriate consent, please contact us, and we will take steps to delete such information.

10. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request corrections to your personal information.
• Object to the processing of your personal information.
• Request deletion of your personal information.
• Withdraw any consent you have previously provided to us.

To exercise any of these rights, or if you have any questions about how we handle your personal information in accordance with the APPs, please contact us using the details provided below. We will respond to your request in accordance with applicable data protection laws.

11. Links to Other Websites

Our Site may contain links to third-party websites that are not operated by us. If you click on such a link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Updates to This Privacy Policy

We may update or revise this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

13. Contact Us

If you have any questions about this Privacy Policy, or wish to make a complaint or exercise your data protection rights, please contact us at:

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Crucial Dimensions

Email: info@crucialdimensions.com.au

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By using our Site, you acknowledge that you have read and understand this Privacy Policy and that you consent to our collection, use, and disclosure of your information as set forth herein. If you do not agree, you must discontinue use of our Site immediately.