The New Science of Leadership

Named The Change Management Model of the Year by MIT Sloan Management Review, Influencer gives senior and emerging leaders, and even those without formal authority, a powerful and portable model for achieving rapid, measurable, and sustainable behaviour change.

The most important capacity you possess is your ability to influence behaviour, that of yourself or others.

Joseph Grenny, Co-author of Influencer

Influence Results

Organisations around the world have turned to Influencer to improve process, profitability, safety, service, and more.

Learning Formats

Virtual Instructor Led

Join a Crucial Dimensions Master Trainer in our facilitated virtual classroom. Learn the crucial skills from the comfort of your office or home.

Bring in a Crucial Dimensions Master Trainer or certify an internal trainer to teach Influencer in person to your employees.

Training Your Way

The Influencer Course is available in several delivery formats to address the diverse needs of your organisation

Your employees attend a virtual, or in-person public course.

Bring in a Crucial Dimensions master trainer to facilitate the in-person or virtual course learning across your organisation.

Certify an internal leader to facilitate the in-person or virtual course to employees. Certification courses are offered both in-person and virtually.

What Are People Saying

The Influencer Model was paramount in bringing about the sustained cultural change that we needed in the organisation. It reduced our operating costs by more than $10 Million.

Ken Diehm – CEO, City of Greater Geraldton

Take the Next Step

Bring Influencer to your organisation and give your leaders greater ability to change behaviour and secure results.

Frequently Asked Questions​

The Influencer course, is a change management course that goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behaviour.

Leaders learn how to achieve better results by changing human habits that are extraordinarily difficult to alter—especially those that mire down teams and organisations. Drawing on the skills of the world’s best change agents and five decades of social-science research, Influencer teaches why people do what they do and how to help them act differently.

Named The Change Management Model of the Year by MIT Sloan Management Review, the Influencer is a change management course that gives organisational leaders—senior, emerging, and even those without formal authority—a powerful and portable model for achieving rapid, measurable, and sustainable behaviour change.

Find Vital Behaviours

  • Identify crucial moments—the moments where behaviours can make or break results.
  • Select a small number of high-leverage behaviours that will produce the greatest impact.
  • Study and use examples of positive deviance, where some succeed when most fail.
Change management skills: Diagnose Why Change Seems Impossible

  • Identify the web of causes behind problem behaviours.
  • Use the Six Sources of Influence to determine which causes contribute most to the problems.

Apply The Six Sources Of Influence

Use the Six Sources of Influence to develop and apply a strategy for cultural transformation.

  1. Help people overcome their reluctance and resistance to change.
  2. Identify and master the necessary skills for success.
  3. Enlist support from formal leaders and opinion leaders.
  4. Leverage teamwork.
  5. Reward early successes.
  6. Create a supportive physical environment.

The Influencer course is available in person and virtually.

In Person course: 2 days

Virtual course: Flexible and can be over 2 – 5 days

The New York Times Bestseller

Influencer combines five decades of social science research with the skills used by hundreds of successful change agents to deliver a proven model for changing entrenched behaviours across teams and entire organisations.

Free Guide

Influencer: The New Science of Leading Change

Influencer combines five decades of social science research with the skills used by hundreds of successful change agents to deliver a proven model for changing entrenched behaviours across teams and entire organisations.

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